Bud Man 1975 CS-1 Anheiser-Bush Budweiser Beer Stein Mug - Ceramarte Brazil

Description

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Bud Man
Manufacturer: Ceramarte Of Brazil
Exclusive: Anheiser-Bush
Brand: Budweiser
Origin: Brazil
Theme: Bud Man
Front: Bud Man
Bum: Cermarte Made In Brazil
Handle: Solid
Lid: Hollow
Color Tones: Red, White, Blue
Capacity: 1/2 Liter
Feature 1: Version CS-1
Feature 2: Year: 1975
Feature 3: Unknotted Bow Tie
Feature 4: Hollow Head
Feature 5: Plastic Plug
Measurements: 7 1/2" x 5 7/8" including handle
Weight: 2.2 pounds
The Story:
Back in 1969, the marketing/advertising geniuses at Anheuser-Busch introduced a character that was destined to become perhaps the most recognizable symbol of Budweiser in the history of the brand. I’m referring, of course, to that "Dauntless Defender of Quality" Bud Man. He quickly became the official mascot of Budweiser and has been used in such varied promotional products as display signs, key chains, inflatable figures, salt & pepper sets, shirts, hats, belt buckles, even costumes. Some six years later the marketing people realized that he would be a natural as a character stein and that brings us to 1975.
Although Anheuser-Busch had been issuing steins and mugs since 1894 (two steins by Villeroy & Boch) there was no comprehensive list of the steins. It was in the year 1975 that they finally instituted a cataloging system for their future stein introductions by using a letter-number combination to both categorize the stein/mug and indicate its order of introduction. The first stein issued under this new system was also their first character stein, Bud Man, and was given the series number CS-1 (Collectibles Series Number 1). Other letters have been assigned for other categories of Anheuser-Busch steins: SO (Special Order), N (Novelty), CB (Collectors Club), GM (Gerz Meisterwerke), GL (Gerz Collectorwerke) and GZ (Gerz Old World Gallery). The first Bud Man stein was introduced with a retail price of .95 and was made by the firm of Ceramarte of Brazil. It is 7 1/2" high and is known to have been produced in at least 13 variations. Two of the major variations of CS-1 Bud Man are the knotted and the unknotted bow tie. Contributing to the variations are 3 thumb-rests, 2 hinge types, two head types (solid or hollow), 3 base mark variations, 2 body types, and color variations.
The red colors vary from bright to light, and sometimes even orange, while the blues range from a rich, dark blue to a light, faded denim shade. The skin tone varies from a cream color to a dark tan. Among the hollow head steins, some have a plastic plug inside the head (at the back of the nose), while others have none. Different styles of the painted eyes are known and variations on the body include a knotted bow tie as well as an unknotted version. Also, some of the early production runs did not have the Registered Mark (®) following "Bud Man."
Generally, these differences are attributed to hand production methods and technological improvements introduced during production. Budweiser had numerous prototypes under evaluation and may have inadvertently approved multiple versions for production. Even with its multitude of looks, CS-1 is easy to recognize. He wears no belt, sports a tan colored bow tie, and the lid opens where his mouth is located. The stein was produced in an "open" edition and the exact number produced is unknown.
Condition: This Bud Man CS-1 Anheiser-Bush Budweiser Beer Stein is in original vintage condition. No chips, hairlines or flea bites. Please see photographs for best description of cosmetic condition and style.
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